Apple Pay: 6 Frequently Asked Questions
1. How exactly does Apple Pay work?
Apple Pay can be used for two things: two pay in physical shops and to pay in apps.
When you’re at a physical store, Apple Pay makes it incredible easy to hand over the moolah when you’re done shopping. Say goodbye to fishing through your wallet for cash or credit. If Apple Pay is set up, you just need to hold your iPhone over the contactless reader with your thumb on Touch ID (for the thumbprint verification).
It’s that simple – you don’t even need to open an app.
Same thing for paying for items in-app. Paying for an Uber? Checking out after shopping online? Just hold your finger to Touch ID and Apple Pay will take care of the rest.
2. Is it secure? Will my money and personal details be safe?
Absolutely. If the whole Apple-FBI saga showed us anything, it’s that Apple is pretty serious about privacy and security. In fact, Apple Pay is actually more secure than just using credit cards at stores. Hear it from Apple themselves:
“Every time you hand over your credit card to pay, your card number and identity are visible, and swiping your card triggers an exchange of information. With Apple Pay, instead of using your actual credit card numbers when you add your card, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element, a dedicated chip in iPhone, iPad and Apple Watch. When you make a purchase, the Device Account Number, along with a transaction-specific dynamic security code, is used to process your payment. So your actual credit card numbers are never shared by Apple with merchants or transmitted with payment.”
In short, your credit card details aren’t neither stored on your iPhone nor transferred to merchants. So even if merchant’s computer systems are hacked, your money is safe with Apple Pay, withTouch ID acting as a final layer of security. And if you lose your phone, the Find My iPhone feature allows you to disable Apple Pay.
3. Is my device compatible?
Apple has the answer:
Source : http://www.apple.com/sg/apple-pay/
The iPhone 6 and later has the full functionality of Apple Pay. On the iPad, you can’t use it to pay at physical stores in lieu of your credit/debit card, but you can still use it for in-app transactions.
4. Where can I use Apple Pay in Singapore?
Again, Apple has the answer:
Source : http://www.apple.com/sg/apple-pay/
What’s great is that nearly all our daily purchases are covered in this list – supermarkets, convenience stores, and food courts. Currently, you need an American Express credit card to use it, with Visa compatibility being added soon.
It’s also really easy for other retailers to start accepting Apple Pay – they don’t even need any new hardware, because any contactless card-reader that accepts Amex will work with Apple Pay.
So it’s just a matter of time before Apple Pay is literally everywhere, as ubiquitous as NETS and credit are today.
5. Can I use Apple Pay for my business?
Certainly. Apple Pay will make it exponentially easier for your users to pay within apps.
Apple Pay is a great way to escalate your checkout conversion rates With Apple Pay, checkout is as simple as putting your thumb to the fingerprint reader – that’s it. Say goodbye to memorising your credit card number, and then fishing through your wallet for the card when you’ve forgotten the number.
And it has shown results: SeatGeek, an American app which lets you book concert and sports tickets, nearly tripled its revenues with its help. SeatGeek brought its conversion rate from to 30% to 80% with Apple Pay (http://www.forbes.com/sites/briansolomon/2015/01/22/forget-stores-apple-pay-is-already-taking-over-mobile-shopping/#5fe9e7915b56). Others (http://www.monetate.com/blog/apple-pays-impact-ecommerce-typing-in-your-credit-card-number-is-so-yesterday/) that are exploiting the possibilities of Apple Pay include Airbnb, Uber, Lyft, Groupon, Indiegogo, Eventbrite, and countless others.
At Zoliotech, we’re as excited as you to get started with Apple Pay. Contact us while it’s still the new thing on the block!
6. Will Singaporeans warm up to Apple Pay?
Some (https://vulcanpost.com/430131/apple-pay-reach-singapore-next-year-will-people-pick/) analysts(http://www.channelnewsasia.com/news/business/apple-pay-to-see-slow/2710322.html) have been saying that Apply Pay will be slow to catch on in Singapore.
But Apple Pay has produced clear results in other countries, despite similar initial skepticism. Just four months after Apple launched it in the United States, 11% of credit-card holders and two-thirds of iPhone 6 owners had adopted it. http://phoenixmi.com/pr/apple-pay-performance-the-first-four-months/
At the end of the day, Apple Pay is a quantum leap from older attempts at NFC payments in Singapore. It makes NFC payment effortless for businesses to set up and for customers to use. Very soon, everyone will be using it.